European Communication Monitor 2012

clock August 17, 2012 06:52 by author Admin

The European Communication Monitor is the largest survey on strategic communication, corporate communications, communication management and public relations worldwide. In the 2012 survey, 2,200 communication professionals from 42 countries said their biggest issues were i) coping with the digital evolution ii) linking business strategy with communication and iii) addressing more audiences and channels with limited resoruces.  See a summary of the results here. Full chart report available here

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Regular employees now trusted more than CEOs - so keeping them engaged is more critical than ever

clock April 27, 2012 08:37 by author Admin

Regular employees are now a more trusted source of information about a company than the CEO.  That was the finding of the Edelman Trust Barometer 2012 which was published in today's PR Week (27th April).  Trust in CEOs dropped from 50% in 2011 to 38% in 2012, while trust in regular employees went up from 34% last year, to 50% this.  This reinforces what we've known for a long time - employees can be your company's best ambassadors and the time and resources you invest in keeping them engaged will be repaid through increased motivation, loyalty and advocacy. 

This is even more vital as through social media what your staff have to say about you can be seen and heard by hundreds, thousands or even millions of people - including your current and potential customers.  The water cooler whinge has gone public, so it is more important than ever that your employees are saying good things about you. 

Of course I'm delighted that PR Week is at last paying some attention to the importance of employee engagement, but they show their true colours when they say that it has 'never been viewed as a paricularly glamorous part of the comms industry' and that employees 'are a relatively cost effective way to disseminate messages about a company'. Despite being judged the UK's Best Internal Communication Agency (in the highly glamorous 2011 ICON Awards), I know now where we at Allman Comunication have been going wrong.  There we were thinking of employees as an audience, when we now know they are actually just a cheap communication channel! You live and learn.  

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How Not to Engage Employees - a cautionary tale

clock April 4, 2012 06:58 by author Admin

Oh dear, a major university in Australia has come under fire for what it's employees regard as a patronising and inappropriate approach to employee engagement. Not only did employees object to the style and content of the organisation's newly launched 'Behavioural Competency Framework', which spelt out in detail how staff and academics should be enthusiastic about their jobs, but they also objected to the fact that and external organisation had been paid a six figure sum to come up with it.  The story has attracted much unwanted publicity in the Australian media and on chatroom acros the globe.  JFDI - great example of how not to do it!   Read more here

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Employee Engagement - What is it worth?

clock April 4, 2012 06:39 by author Admin

That is the question we asked at our recent client forum, when HR and Employee Communication professionals from leading organisations  - including BT, The Phoenix Group, Energiser and Ernst & Young - got together to discuss the value of employee engagement. We were joined by Dulcie Shepherd, Head of HR at Mitchells & Butlers, a leading UK pub company.  Dulcie told us how customer service and guest satisfaction are high on the company's agenda and how she and her team have proved that these important aspects of any hospitality business are directly linked to the engagement of its 40,000 employees.

The forum took place, appropriately enough, in one of M&B's pubs, All Bar One in Birmingham.  

For a new industry report on employee engagement click here.   

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Allman Wins Best Agency in National ICon Awards

clock November 30, 2011 14:06 by author Admin

Allman Communication won Best Agency at the Institute of Internal Communication ICon Awards which were presented recently in London. 

"The ICons celebrate outstanding internal communication and pay tribute to some fine internal comms professionals," said Institute Chief Executive, Steve Doswell. 

"There's nothing better than proving you're worth it, so an ICon award, that's judged by your peers, is something to treasure."

"It's about those who stand out from the crowd, achieve outstanding results and make a real difference for their organsations."

Allman was also shortlisted for the Strategic Communication Management Awards and the CIPR Pride Awards - both for our programme to communicate vision and strategy to employees at PepsiCo UK.

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Allman Communication Shortlisted for Best Agency in IoIC IcCon Awards

clock October 26, 2011 08:19 by author Admin
We've been shortlisted as best agency in the IoIC ICon Awards. These national awards commend the people who consistently turn theory into good internal communication practice. We'll find out how we've done at the Awards event on 17th November - so watch this space.

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IoIC Central Region Awards Launched. Get Your Entry in Now.

clock October 26, 2011 08:14 by author Admin

As Director of the IoIC Central Region, I'm keen to promote the region's annual awards.  We know there is some great internal communication work being delivered here in the IoIC Central Region – and via our annual awards we’re seeking to celebrate the best of the best.  So, if you can demonstrate that your internal communication strategy, skills, people and channels are making a real difference to your organisation or your clients, then we want to hear from you.  It’s time to share your excellence with us and to be recognised for your achievements. 

Entries should have been produced or delivered predominantly between 1 December 2010 and 24 November 2011 by or for a company based in the Central region or for a company where more than 51 per cent of the audience is based in the region.  The deadline is 24th November 2011. 

For further details and entry form click here.

For full rules and a map of the Central region – which is bigger than you might think – click here .

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Are Internal Communicators Measuring Up?

clock October 10, 2011 13:24 by author Admin

The latest IoIC Central Region Workshop (6th Oct in Coventry) was a practical session aimed at showing what makes a good entry to internal communication awards - and how to turn a good entry into an outstanding one.  Even for those not thinking of entering awards, it was interesting to learn about best practice and how to present work so its true value can be seen. Top IoIC judges Paul Brasington, Dave Morris and Keith Errington outlined what they look for in an award entry and a common theme emerged - measurement is key. The topic was picked up by Steve Doswell, IoIC Chief Executive, who said that evidence of evaluation divides the apparently good award entry from the demonstrably excellent.  Although in a recent article in Communicate magazine Steve reminded us of Albert Einstein's contention that not everything that counts can be counted and not everything that can be counted, counts - he concluded that when it comes to assessing the impact of internal communication, nothing else counts.

Whenever I attend IoIC events, I'm impressed by the passion, professionalism and integrity of those involved. The IoIC isn't there to make money, it exists to improve the quality of internal communication and the reputation of our profession.  The next IoIC Central Region workshop is on 10th November in Stratford on Avon.  It's all about the value of Internal Communication and promises to be another must attend event.  Click here for further information.

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Line Manager Communication Capability is Key

clock September 17, 2011 03:19 by author Admin
A recent survey* has shown that the role that line managers play in communication has gained in stature over the last few years. 47% of respondents said line managers had been in their top three most effective channels over the last 12 months. 48% plan to increase the resources allocated to comms training for line managers in their organisation over the coming year. Well hallelulah!  I've been banging on about line manager capability for years - in fact it is one of the vital 3 Cs of communication (Content, Channels, Capability) that I use as the basis of many communication strategies.  You can have fabulous content and super slick face to face, print and on line channels, but if your line managers (and leaders for that matter) don't have communication capability, your communication is unlikely to be effectively delivered and you're even more unlikely to receive feedback from the frontline. For more information see our website.  

*Melcrum Special Report - Key Benchmarking Data for Communicators 2011

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Utilising Employees' Social Media Usage For Company Marketing Purposes

clock September 9, 2011 03:37 by author Admin
After yesterday's post about potentially restricting or controlling employees' use of social media, here is an interesting article about utilising your employees' social media usage as a marketing tool for your company.  The idea is that you set up a Company Page on LinkedIn and then you encourage your employees to associate their own LinkedIn Profiles with your Company Page.  Then, when you have an important update to share you can ask your employees to post it on their LinkedIn Profiles, giving it much greater exposure.  I can see this working for certain types of updates (new product launches, company videos etc.) and in certain types of company (where engagement and trust are very high), but I think it needs to be approached with caution - there is a fine line between work and home life that many employees won't be happy for you to cross.  To find out more and for full instructions on how to do all of these things click here.

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